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| |  |  | HB4729 Enrolled |  | LRB102 23682 CPF 32865 b | 
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| 1 |  |  AN ACT concerning State government.
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| 2 |  |  Be it enacted by the People of the State of Illinois,
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| 3 |  | represented in the General Assembly:
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| 4 |  |  Section 5. The Department of Public Health Powers and  | 
| 5 |  | Duties Law of the
Civil Administrative Code of Illinois is  | 
| 6 |  | amended by adding Section 2310-542 as follows: | 
| 7 |  |  (20 ILCS 2310/2310-542 new) | 
| 8 |  |  Sec. 2310-542. Safe gun storage public awareness campaign. | 
| 9 |  |  (a) Subject to appropriation, the Department shall develop  | 
| 10 |  | and implement a comprehensive 2-year statewide safe gun  | 
| 11 |  | storage public awareness campaign. The campaign shall include  | 
| 12 |  | the following: | 
| 13 |  |   (1) Sustained and focused messaging over the course of  | 
| 14 |  | the 2-year campaign period. | 
| 15 |  |   (2) Messages paired with information about enforcement  | 
| 16 |  | or incentives for safe gun storage. | 
| 17 |  |   (3) Geographic and cultural considerations.  | 
| 18 |  |  (b) The campaign shall be divided into the following 3  | 
| 19 |  | phases: | 
| 20 |  |   (1) A statewide messaging strategy that shall develop  | 
| 21 |  | research-based, culturally appropriate messaging for  | 
| 22 |  | awareness of gun safety, reducing access to lethal means,  | 
| 23 |  | and encouraging safe storage. The campaign shall include  | 
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| |  |  | HB4729 Enrolled | - 2 - | LRB102 23682 CPF 32865 b | 
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| 1 |  | formats such as paid advertising on Chicago Transit  | 
| 2 |  | Authority trains, bus stops, billboards, digital or social  | 
| 3 |  | media campaigns, radio, and other public education and  | 
| 4 |  | outreach. | 
| 5 |  |   (2) A gun lock and gun safe distribution campaign and  | 
| 6 |  | gun buy-back programs. This phase shall require the  | 
| 7 |  | following: | 
| 8 |  |    (A) Developing a focused strategy to distribute,  | 
| 9 |  | through community-based organizations, gun locks and  | 
| 10 |  | gun safes in areas most affected by gun violence. | 
| 11 |  |    (B) Pairing gun lock distribution with brief  | 
| 12 |  | counseling or education sessions, which has been shown  | 
| 13 |  | to significantly increase safe storage practices. | 
| 14 |  |    (C) Developing an education and training program  | 
| 15 |  | on safe storage counseling and screening for health  | 
| 16 |  | care professionals, including pediatric primary care  | 
| 17 |  | and emergency room departments. | 
| 18 |  |    (D) Developing education and training on the  | 
| 19 |  | Firearms Restraining Order Act for practitioners, law  | 
| 20 |  | enforcement, and the general public. | 
| 21 |  |    (E) Focusing on suicide prevention, youth or young  | 
| 22 |  | adult survivors of gun violence, and families at risk  | 
| 23 |  | due to domestic violence. | 
| 24 |  |    (F) Incorporating gun buy-back opportunities in  | 
| 25 |  | partnership with law enforcement, community-based  | 
| 26 |  | organizations, and other local stakeholders. | 
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| |  |  | HB4729 Enrolled | - 3 - | LRB102 23682 CPF 32865 b | 
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| 1 |  |   (3) A comprehensive evaluation to measure changes in  | 
| 2 |  | gun safety behaviors and the overall impact and  | 
| 3 |  | effectiveness of the campaign to promote safety. Metrics  | 
| 4 |  | to be measured include, but are not limited to, the  | 
| 5 |  | following:  | 
| 6 |  |    (A) Changes in parent behavior and perception. | 
| 7 |  |    (B) Media campaign metrics and digital analytics. | 
| 8 |  |    (C) The number of people reached through each  | 
| 9 |  | strategy. | 
| 10 |  |    (D) The number of gun locks and gun safes  | 
| 11 |  | distributed. | 
| 12 |  |    (E) Changes in intentional and unintentional  | 
| 13 |  | firearm injury. | 
| 14 |  |  (c) This Section is repealed on January 1, 2026. 
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